Horrible Hats makes hats that look normal from ten feet away.
Up close, they say something you probably shouldn't put on a hat. One line, small embroidery, front and center. The joke isn't the hat. The joke is the moment someone leans in to read it.
We're two guys — one in Cleveland, one in New York — who thought this was funny enough to start a company over. The hats are embroidered to order in the USA on a proper retro trucker, the kind you'd actually wear. We don't do discounts, we do two-for-fifty.
New hats drop when we think of them. If you have a line that belongs on a hat, send it: hello@horriblehatsco.com. If we make it, you get one.